03 Important Themes
Equity financing for your venture
Scope
Are you planning the growth of your company and you need external financing? Be prepared in advance for what the entry of an investor into your company brings. Presentation of different types of funding sources for your project with a more detailed overview about equity financing. How to prepare for fundraising, how to choose the best financing structure and what is its impact to your business model. The shareholder agreement (SHA) or investment agreement and their essential clauses and parts, such as valuation, special rights, founders vesting or liquidation preference
Topics addressed
- Presentation of different types of funding sources for your project with a more detailed overview about equity financing.
- How to prepare for fundraising, how to choose the best financing structure and what is its impact to your business model.
- The shareholder agreement (SHA) or investment agreement and their essential clauses and parts, such as valuation, special rights, founders vesting or liquidation preference
Useful material: TETRA webinar presentation and recording
Investment Glossary
Topics addressed
Before you raise your capital, you should know and understand all the necessary concepts related to the funding lifecycle. TETRA gathered all the essentials, explaining:
- Basic vocabulary;
- Types of investments;
- 8 questions to ask when creating a funding strategy.
Useful material: Investment glossary for starting entrepreneur
Optimizing Your Access to Capital
Topics addressed
Fundraising is an uncertain process that is almost completely driven by your ability to create FOMO (Fear of Mission Out) among a community of investors, many of which you probably have never met, and most of which do not know you. How do you go about raising a round of finance with money hitting your account at the right time, at the best possible terms?
This session looks at the tools of the trade, which are evolving day by day. It is driven by tested underlying models provided by open resources like SERAF (www.seraf-investor.com, a leading source of early stage funding resources), and touches on subjects like:
- How do I identify the highest potential investors ?
- How do I move the process forward step by step?
- What are fast-forwarding and investment process “hacks” that can supercharge the process?
Useful material: TETRA webinar recording
Legal process of raising investments
Topics addressed
Information package with references to the main steps to be taken and relevant documentation needed to raise your first private investment from an angel investor or a venture capital fund.
- A step-by-step process of raising your first investment
- Documents needed for successfully securing your first investmen
Useful material: Legal process of raising investments
Term Sheet & Due Diligence
Topics addressed
Term Sheet is a non-binding document between founders and investors that outlines basic terms and conditions of an investment. Usually, it is agreed upon before due diligence.
Due Diligence (DD) is a process undertaken before an investment to understand the investability of the company. It is used to verify information, expectations and data about an investment.
The factsheet provides the necessary information on:
- Main components of a term sheet;
- Due Diligence in the investment process;
- Templates and additional sources.
Useful material: Term sheet & Due Diligence
Presenting to investors
Topics addressed
Pitching is an opportunity to introduce your business idea in a limited amount of time. The main goal of a pitch is to gain new customers, investors, or stakeholders to support your business.
An interactive webinar and the factsheet allow you to:
- Learn what a pitch is and how to adapt it to your audience;
- Dive into three approaches to upgrade your pitching skills;
- Get an overview of the pitching do’s and don’ts
- Learn about common components of pitching desk;
- See pitch desk templates.
Useful material:
- Pitch deck guidelines
- TETRA webinar “Pitch like there is no tomorrow”: presentation and recording
Post-investment life with investor
Scope
Entrepreneurship and fundraising are a constant hustle but what to expect after the deal is closed? In our webinar we have covered best practices in cooperation with investor, corporate governance, how to fully leverage investors added value for your company and where could your interests be misaligned?
Topics addressed
- What to expect directly after investment
- Interests of Investors of Founders and of Employees
- Long-term cooperation with investor and reporting expectations
- How to leverage your investors know-how and contacts
- Next fundraising
Useful material: TETRA webinar presentation and recording
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