TETRA is a business accelerator for NGI beneficiaries. If you received funding from an NGI Project through an NGI Open Call, we will support your business and train you to help your idea achieve success on the market!

Interested? Join our bootcamps and webinars to get TETRA trainings!

03 New markets, sales and business models


You will receive insights on sales, market uptake and marketing from international experts during hands-on sessions at TETRA bootcamps (6 in total).
During the bootcamps, all TETRA services will be made available to all participants.


  • Topic 1– New markets: We will kick-off by the design and operation on market uptake strategies and tactics, including: market & competition analysis, internationalization & resources planning, recruiting.

Output: By the end of the training you have analysed your target markets, gotten an overview of your competition and drafted a plan of market uptake.

  • Topic 2 – Sales & Marketing: We will help you develop an overall company and commercialisation strategy, analyse your value chain and distribution network, different customer acquisition methods, commercial partnerships and products portfolio.

Output: By the end of the training all teams should be able to design their commercialisation and customer retain strategies and sales funnel.

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