Alternative funding

Businesses encompassing the following factors generally have the most success with crowdfunding projects:

• Visibility: large social media presence or an active community will help spread awareness and generate hype far more easily.
• Simple to understand: if the business is finite, visible and understandable, it has potential to do well e.g. a new toy for children. On the other hand, a new, complicated piece of technology used in back-end data processing is unlikely to gain traction.
• Time and money: businesses should have the time and funds to build up hype and put together a strong crowdfunding campaign.

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