02 Useful tips
Businesses encompassing the following factors generally have the most success with crowdfunding projects:
- Visibility: large social media presence or an active community will help spread awareness and generate hype far more easily.
- Simple to understand: if the business is finite, visible and understandable, it has potential to do well e.g. a new toy for children. On the other hand, a new, complicated piece of technology used in back-end data processing is unlikely to gain traction.
- Time and money: businesses should have the time and funds to build up hype and put together a strong crowdfunding campaign.